Thursday, August 28, 2014

Flower Crowns at The Dress Theory!



This week we unpacked an extra beautiful shipment, a box full of floral crowns! Designer Kayla is a southern California independent designer who creates beautiful crowns and accessories perfect for boho brides on their wedding day. We love that Kayla lives and makes the pieces near our San Diego boutique, making them even more special! The Eve and Ivory and Gold crown are two of our favorites and can't wait to try them out with our brides! They are the perfect solution to floral crowns for hot wedding days (they'll hold up under heat), brides allergic to flowers/pollen, or any bride that wants her crown to be a keepsake and last for years. Or even for the bride who wants to know exactly what her headpiece will look like in advance ;) We understand that feeling too! 

We can't wait to see our brides using these Love Sparkle Pretty crowns as the perfect finishing touch to their gown. And don't worry, just because you want to wear a flower crown doesn't mean you can't wear a veil too! Need proof? Check out these stunning photos here, here, and here. Oh and here and here while you are at it! Just a few of our favorites!

Have a great friends!

xoxo,
The Dress Theory

Monday, August 25, 2014

Introducing Johanna Johnson "The Mae"





All photos via Johanna Johnson Real Bride Pinterest Board

We're over the moon to announce the arrival of our first Johanna Johnson gowns will be here at The Dress Theory Seattle soon! If we're friends on Instgram, you might have caught Camille testing out The Mae and The Viva gowns on a visit our San Diego boutique this weekend. We're literally obsessed with Johanna Johnson and her entire collection. Since we announced these dresses were coming our way, we've received nonstop requests from Brides and we even sold a Johanna Johnson gown to a wonderful Nashville bride. Without the bride even seeing the gowns in person! But when she makes gowns as beautiful as she does and makes celebrities look extra amazing, it's a safe bet! Looking for proof? Just check out Chrissy Teegan's instagram shot in her JJ gown!


Back to Johanna's wedding dresses though, the Australian designer creates some of the most beautiful, luxurious (even to the touch), quality gowns we have ever experienced! The Mae gown just might be our current favorite and our first JJ blog feature! The Mae has a stunning, unforgettable low back, and the class and elegance of the front of the gown is the perfect balance to the sexy cutout back. Who wouldn't want to feel glamourous, classy, and just the right amount of sexy on their wedding day?! And those jewel details... Even with a knock out back, they cannot be overlooked. The embellishments, the beading, the intensely luxurious silk. There is just so many incredible elements to this gown. We think this dress would be just as perfect at a garden wedding as a formal affair in a historic art deco setting. This real bride above and the one below look so beautiful in the Mae gown, we can't wait to see our own brides in the gown! The photos of this dress are beautiful, but do not even come close to reaching the level of beauty this gown is in person. 


We're thrilled to be launching the Johanna Johnson collection at The Dress Theory. Our sample gowns will be arriving shortly in Seattle, and in the mean time you can always give us a call and request JJ samples to be sent out form our other boutiques to try on during your private appointment. We know patience is always fun. And we also understand if you're on a timeline! We're so excited to welcome Johanna Johnson to our stylish Dress Theory family, and we hope to see you in our boutique to try n these gowns soon.

Happy Monday!

xoxo, 
The Dress Theory

Thursday, August 21, 2014

Don't Miss Out on the Birthday Giveaways


We've started with the first of our 2nd Birthday giveaways on Instagram! It's not too late to win our current obsession - The Easton Vine by Amanda Judge. It's a favorite at all our boutiques. The delicate details, gold glow, and asymmetrical pattern.... We love it all! It's not too late to enter the giveaway, just follow us on Instagram to find out how. Winner will be announced tomorrow evening!

PS How fun is this map? Love seeing where our instagram friends are at that are celebrating with us! Long live the birthday week! Anyone else drag out the birthday celebrations for a week?

xoxo,
The Dress Theory

Tuesday, August 19, 2014

It's Our Birthday! It's our second birthday. We can barely believe it! Two years ago today we opened our first boutique in Seattle. Three beautiful brides found their gowns with us that first day (Amy, Jessika, and Whitney) and we haven't stopped since. Our lives have been full of sparkly magic and love since. We've spent our day celebrating, but we wanted to share the birthday celebrations with you all too as we couldn't be here without all of you! Follow us on our Instagram for birthday giveaways! And seriously, thanks for all the love these past two years from Seattle to Nashville to San Diego. We love y'all xoxo The Dress Theory



It's our second birthday. We can barely believe it! Two years ago today we opened our first boutique in Seattle. Three beautiful brides found their gowns with us that first day (Amy, Jessika, and Whitney) and we haven't stopped since. Our lives have been full of sparkly magic and love since. We've spent our day celebrating, but we wanted to share the birthday celebrations with you all too as we couldn't be here without all of you! Follow us on our Instagram for birthday giveaways! And seriously, thanks for all the love these past two years from Seattle to Nashville to San Diego. We love y'all xoxo

The Dress Theory

Monday, August 18, 2014

Poll Time

Hi brides and friends, how is it Monday?! We're back to our computers and offices and ready for another week! Bridal Market is just around the corner and we are curious to hear your opinions! We are so lucky we get to listen to our brides daily in appointments and love to hear what our ladies are loving and looking for. We thought this poll might be fun for us and for you! If you have a chance please take a second, can't wait to find out your thoughts! We appreciate your time and answers in advance, we're always looking to grow and improve and give our gals the best experience possible. Thanks friends, have a great week! 

What wedding dress detail is most important to you?
Lace
Strapless
Sleeves
Chiffon, silk, organza (non-lace)
Interesting back details or design
Poll Maker

What color do you envision your wedding gown?
White
Ivory
Champagne
Blush
Non-traditional (red, green, black, etc)
Poll Maker

What color bridesmaid dresses are you planning?
Neutrals (blush, ivory, cream, nude)
Blues
Patterns/Prints
Purples
Gold
Black
Poll Maker

What factor is most important to you in finding your gown?
Uniqueness
Ethically/Responsibly produced
Independent Designer
Emotional Connection
Cost
Flattering style
Matches Your Personal Style
Comfort
Poll Maker